HWD
Summary
Shipping perishables in the US is tough, but HWD needed a partner to break their sales plateau. That's where we stepped in. Together, we boosted traffic by 450%, cut costs, and made HWD #1 in their niche. Boom!
Outcome
The key metrics to SMASH a sales plateau and scale
404%
Growth in monthly topline sales
453%
ROAS on Google & Meta
136%
Boost in website conversion
Focus
IDENTIFICATION
Before any changes were implemented, we needed to figure out the WHY behind stagnant sales and declining revenue. Once we determined that AOV, retention, conversion, and CAC were holding the brand back, we knew where to begin.
E-MAIL & SMS
We recognized the importance of acquiring low-cost recurring sales and implemented automated email flows with dynamic segmentation to optimize every subscriber. Our goal was to restore the brand's independence and success.
GOOGLE & META
Our team achieved high ROAS by reducing acquisition costs through influencer partnerships, creative work, and data-driven marketing, increasing our break-even ROAS from 153% to 400%-600% and fuelling EXPLOSIVE sales growth.
The Company
HalalWorldDepot revolutionizes Halal access, offering a wide range of trusted and certified products through their seamless platform. As pioneers in the industry, they prioritize customer satisfaction and support local small businesses nationwide. Democratizing Americas access to Halal products.
The Challenge
HWD gained significant traction during its launch, leveraging the growing demand for online delivery during US lockdowns. However, as organic traffic declined and competitors emerged, their mission-driven niche market was becoming commoditized. While they had superior products and services, they lacked the resources and expertise to reclaim their position as America's top Halal Delivery Service.
E-mail & SMS
The first step to increasing revenue was the low hanging fruit that was optimizing their email and SMS strategy. We implemented automation flows for cart abandonment, welcome sequences, and other strategic email flows. By focusing on SMS timing and email segmentation, we boosted revenue generated from email and SMS from 5% to over 30%. Our success demonstrated the power of well-timed SMS messages and personalized email content, resulting in increased customer engagement, loyalty, and overall business growth.
Google & Meta
By utilizing a data-driven strategy for Google and Meta ads, we successfully transformed HWDs brand acquisition costs, ROAS, and campaign clarity. Through advanced targeting, continuous optimization, and comprehensive tracking, we achieved a significant reduction in acquisition costs, a 4x increase in ROAS, and provided our client with a complete understanding of their campaign metrics. This exemplifies the power of data-driven decision-making in driving cost-efficiency, maximizing returns, and enabling ongoing success in digital advertising campaigns.
Ready for more?
The secret to HWD's success? Data & optimization.
We get how difficult it is to see your brand not growing year after year, if you've got an existing business that is attempting to level up, we will be the lighthouse that navigates you to your desired outcomes.
Step 1.
Get in touch with our team
Tell us a bit more about you and your business with our form below and our team will be sure to promptly reach back out to you
Step 2.
Detailed discovery and audit
Our team will take the time to learn the challenges and existing state of your business to determine if we are a good mutual fit
Step 3.
Personalized proposal and action plan
We will detail the opportunities we see in your business, propose a complete plan of action with metrics and expectations. This way we agree completely on the way forward, and you can leave the execution to us!
Step 4.
Onboarding and partnership
We will onboard you onto our private channels and platforms so you have a detailed view of progress and can always communicate directly with us. We will begin execution as your growth partner dedicated to ensuring your success.
